Message from the President
Philosophy and Management Vision
Pursuing our Goal of
“Delivering Happiness to All”
Pursuing our Goal of “Delivering Happiness to All”
The Subaru Group, by no means a large automaker, concentrates its limited management resources in pursuit of the value it provides to its customers, which is “Enjoyment and Peace of Mind.” The customers who support us value Subaru vehicles like lifestyle partners.
Together, we are marching ahead to make society better, inspiring our customers to say that Subaru is “different.” Our vision of becoming a company “Delivering happiness to all” is something that we have learned from the behavior of our customers, with whom we share deep relationships.
We will put these customers who have nurtured the Subaru brand first, and continue to pursue our goal of delivering happiness to people, society, and even the Earth.
Atsushi Osaki
Representative Director, President and CEO
Subaru Corporation
Origin of the SUBARU Name and Logo:
"Subaru" is Japanese for the Pleiades star cluster in the constellation Taurus. These stars are also known as "six star group." The name reflects the fact that Fuji Heavy Industries was formed from capital contributions from five companies that sprang from Nakajima Aircraft.