Search

Cookie Policy

Cookie Policy

This Cookie Policy applies to all websites and applications (collectively, the “Sites”) operated by the SUBARU Group.

You can reject Cookies (as defined below) for each cookie category by visiting here, or each service site or ad serving company's site directly; however, please be advised that if anypermissions relating to these Cookies are removed, there may be restrictions on the usage and functionality of the Sites and the products and services provided by each company.

Please note that some websites may publish their own individual cookie policies separate from this Cookie Policy. In the event that this Cookie Policy differs from any individual website’s cookie policy, such website’s individual cookie policy shall prevail.

* On this page, SUBARU Group refers to our affiliates listed in Facilities, to which this Cookie Policy applies.

Index of this Cookies Policy

Preface

  1. Cookies
  2. Purposes of Use of Information Collected by Cookies
  3. Provision of Information Collected by Cookies
  4. Acquisition from Third Parties of Information Collected by Cookies
  5. Services Used by SUBARU Group and How to Block Cookies
    1. Usage Status Analysis Service
    2. Ad Delivery and Ad Delivery Services
    3. Usage Status Analysis by SUBARU Group
  6. Responses to Claims for Disclosure and Correction of Customer's Personal Information (Retained Personal Data)
  7. Revision of this Cookie Policy
  8. Others
  9. Contact

The SUBARU Group will collect information on the customer by using cookies and similar technologies (“Cookies”), and handle such information on the Sites as follows.

1. Cookies

A “cookie” is a small text file that is sent from the web server to the web browser of the customer’s computer or mobile device (collectively, “Device”) when the customer accesses a website, and is saved on the Device’s hard disk drive. Cookies are generally separated into two broad categories: “1st Party Cookies” and “3rd Party Cookies.” The “1st Party Cookies” of the Sites are set by the SUBARU Group. In most instances, these Cookies are set for the purpose of providing functionality on the Sites. On the other hand, the “3rd Party Cookies” of the Sites are not set by the SUBARU Group, but by third parties with whom the SUBARU Group collaborates. For example, there may be instances where part of the Cookies will be used together with a third party with whom the SUBARU Group collaborates to improve the Sites or to optimize ads.

An “Ad-ID” is an identifier for ad delivery used in smartphones and other devices. For example, Ad-IDs used on Android devices are called “ADID,” and Ad-IDs used on iOS devices are called “IDFA”.

An Ad-ID is acquired by installing an application on the customer’s Device. Ads can be delivered based on the Ad-ID with the information of the application used by an individual.

2. Purposes of Use of Information Collected by Cookies

  1. In general, the above-mentioned Cookies automatically identify the customer’s Device when the customer accesses the internet or uses a specific web service, and are a technology established so that the customer can continue to use the website or service from where they previously left off without having to repeatedly enter the same information. Depending on the customer’s Cookies usage preferences in their Device settings, such as in their web browsing history, the convenience and functionality of their web browser and the websites accessed will be increased.
  2. The SUBARU Group uses the information collected through the use of Cookies on the Sites to analyze the customer’s usage of the Sites (access status, traffic, routing, etc.), to improve the Sites’ performance, and to advance and improve the services that the SUBARU Group provides to the customer through the Sites. The principal services and their providers that the SUBARU Group uses for the Sites are as provided in Paragraphs 5(1) and 5(2) below. The Cookies sent by the SUBARU Group to the Sites and the Cookies sent by each service provider are saved on the respective servers of the companies, and will be handled pursuant to their respective privacy policies. Please review Paragraphs 5(1) and 5(2) for more on how to block Cookies from each service and their provider.
  3. There may be instances where the SUBARU Group will display behavioral targeting ads on the Sites and on the sites of the ad delivery service providers with whom the SUBARU Group collaborates. The principal ad delivery services used by the SUBARU Group on the Sites are as provided in Paragraph 5(1). The Cookies sent by the SUBARU Group to the Sites and the Cookies sent by each ad delivery service provider are saved on the respective servers of the companies, and will be handled pursuant to their respective privacy policies. Please review Paragraph 5(2) on how to block Cookies to stop the display of behavioral targeting ads.

3. Provision of Information Collected by Cookies

The SUBARU Group may classify customers according to specific categories, such as interests, concerns, age groups and other categories inferred from the information collected by the Cookies, and provide information concerning these categories (segments) to ad delivery businesses, media agencies, ad companies, and other related businesses.

4. Acquisition from Third Parties of Information Collected by Cookies

The SUBARU Group will acquire information collected by the Cookies from third parties and use the same in combination with information handled by the SUBARU Group.

Although there is no information that alone can be used to identify a particular individual included in the information acquired from third parties, such information may be used in combination with the customer’s personal information handled by the SUBARU Group.

5. Services Used by SUBARU Group and How to Block Cookies

The services used by the SUBARU Group are provided as follows. You can reject Cookies for each cookie category by visiting each service site or ad serving company's site, or by clicking on the Cookie Consent Management banner displayed on the sites; however, please be advised that if any permissions relating to these Cookies are removed, there may be restrictions on the usage and functionality of the Sites and the products and services provided by each company.

(1) Usage Status Analysis Service

The SUBARU Group uses each service on the Sites for data collection. The information collected by the Cookies with each service will be used as behavioral data within the Sites for the purposes of use outlined in Section 2, such as for improvements within the Sites, without acquiring or uploading the personal information (as defined in the Japanese Act on Protection of Personal Information) of the visitors to the Sites.

If you do not wish for any or all of the following services to be used by your web browser, please refer to each specific service site here and change your settings to block Cookies (disable the Cookies function).

(2) Ad Delivery and Ad Delivery Services

The SUBARU Group has entrusted the delivery of some of the ads displayed on the Sites to ad delivery companies. When visiting a page where an ad delivered by an ad delivery company is displayed, such ad delivery company will also collect data from the Cookies for behavioral targeting ads and use them for certain purposes, such as displaying ads relating to the customer's interests and concerns.

If you wish to block these Cookies (i.e., disable the Cookies function), please refer to the websites of each ad delivery company here and follow the opt-out procedures.

Furthermore, please be advised that there may be instances where information that is beneficial for the customer will no longer be delivered due to the Cookies having been blocked (i.e., disabling the Cookies function).

(3) Usage Status Analysis by SUBARU Group

The SUBARU Group uses Treasure Data eCDP on the Sites for the purposes of collecting Cookies on behalf of the SUBARU Group. The information collected by the Cookies will not be externally uploaded and will be used only as behavioral data within the Sites for purposes such as Site and service improvements. In addition, the Cookies may be used in combination with other information handled by the SUBARU Group. Although there is no information that alone can be used to identify a particular individual included in the information acquired from the Cookies, such information may be used in combination with the customer’s personal information handled by the SUBARU Group.

If you do not wish for Cookies to be collected by your web browser, please change your settings to block Cookies (disable the Cookies function) in your web browser.

Please see below to learn how to manage Cookies on popular web browsers:

・Google Chrome
・Microsoft Edge
・Apple Safari

6. Responses to Claims for Disclosure and Correction of Customer's Personal Information (Retained Personal Data)

Please refer to our Handling of Personal Information page for more information on the handling of claims related to the disclosure and revision, etc. of the customer’s personal information (retained personal data).

7. Revision of this Cookie Policy

The SUBARU Group may change the content of this Cookie Policy as necessary, such as in response to changes in laws and regulations.

If the SUBARU Group decides to change this Cookie Policy, the SUBARU Group will notify you of such changes by posting them on this page, or through another means that complies with applicable laws and regulations.

8. Others

For more information about the SUBARU Group’s handling of Cookies and other personal information of our customers in the EEA Region, please see our Privacy Policy (including our Notice to Our Customers in the EEA Region.

9. Contact

SUBARU CORPORATION is responsible for your personal data, including Cookies, as a data controller.

If you have any questions regarding our handling of your personal data and Cookies, please contact us via the link below:
[Contract Information]

END