SUBARU’s History of Value Creation
SUBARU’s History of Value Creation
We have always been ahead of the curve in using products exemplifying the Subaru difference to respond to customer needs based in the context of the times. This has created strong relationships with our customers. In particular, we believe that the driver’s universal value of safety is an unshakable strength felt by our customers in our continuous refinement of all kinds of technologies. （Note: The information above is mainly about the Japanese market.）
Subaru’s value provided through car manufacturing
Technology embodying our safety concept
SUBARU’s value provided through car manufacturing
Mobility
Safety performance
Family mobility for all
The SUBARU community
An unpretentious, self-actualized style
Technology embodying our safety concept
Visibility design Primary Safety
Began crash tests Passive Safety
Horizontally-opposed engine Active Safety
4WD/AWD Active Safety
Began stereo camera development Preventive Safety
ADA(Active Driving Assist)
EyeSight
SUBARU Global Platform Active SafetyPassive Safety
SUBARU STARLINK Connected Safety
- Period
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- Postwar reconstruction
- National Car Concept
- Customer needs based in historical context
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- Desiring mobility
- Desiring an affordable car
- Period
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- Rapid economic growth
- Motorization
- Customer needs based in historical context
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- Desiring a car ride without worrying about the weather
- Desiring family fun with a personal vehicle
- Period
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- Leisure (skiing) boom
- Motorsports boom
- Customer needs based in historical context
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- Desiring leisure time with friends
- Desiring to bond with cars
- Desiring to manifest unique personality
- Period
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- The 2008 ‘Lehman shock’ economic downturn
- Increasing safety awareness
- Increasing environmental awareness
- Customer needs based in historical context
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- Desiring car safety at all times
- Desiring to do more for society and the environment
