SUBARU has established the Social Contribution Committee to advance community engagement activities with the aim of making these activities an integral part of the SUBARU Group’s corporate culture and becoming a company that is trusted by stakeholders. With participation of business site directors, the committee works to advance community engagement initiatives. Under the committee, the cross-organizational Planning Subcommittee has been created to discuss issues related to company-wide activities, ranging from planning and preparation to implementation, evaluation, and review. The committee meets every six months to compile reported activity results and issues for the SUBARU Group, and discuss improvement plans to invigorate efforts. In addition, the contents of discussions held by the Social Contribution Committee are reported to the Sustainability Committee, and important issues are submitted and reported to the Board of Directors, which oversees the Sustainability Committee.

We welcome field trip programs from neighboring elementary schools as part of their social studies curriculum every year. In FYE March 2025, 58 schoolchildren attended such programs at our facilities. The program creates opportunities for children to grow their interest in society by talking to them about aircraft during a tour of our exhibition models, as well as by introducing the plant’s environmental initiatives, such as the promotion of recycling and technologies for fuel-efficient manufacturing.

Since FYE March 2023, the Gunma Plant has been dispatching instructors to neighboring elementary, junior high, and high schools to provide opportunities to deepen students’ understanding of society and work. Instructors introduce SUBARU’s business activities and its efforts to become a company “Delivering Happiness to All”, as well as their own career and how they came to occupy their current position. Students have consistently been eager to hear these real stories of people in the working world, inspiring them to think about their future career paths and increasing their interest in society.

Since FYE March 2022, the Utsunomiya Plant has been supporting the Instructor Dispatch Project sponsored by the Tochigi Association of Corporate Executives. In FYE March 2025, the Chief General Manager of the Utsunomiya Plant was dispatched as an instructor to a local junior high and high school. He introduced the plant’s business activities to students, and also discussed important points for the work they do there. In addition, six employees were dispatched as interview committee members for the selection examination for newly hired public school teachers in Tochigi Prefecture.

As part of its community engagement initiatives, SUBARU carries out cleanup activities on a regular basis in districts where its offices and plants are located.
In addition to the twice-monthly cleanup activities outside the Gunma Main Plant, the Yajima Plant and Oizumi Plant also conduct simultaneous large-scale clean-up activities outside the buildings before long holidays and similar occasions.
Every June, the Utsunomiya Plant holds a volunteer cleanup activity called the “Cleanup Campaign.”
In FYE March 2025, a total of 267 employees and their family members participated in picking up trash scattered around the vicinity of the facility. In addition, 15 SUBARU employees participated in a local cleanup activity hosted by another company, and carried out cleanup activities around nearby stations while interacting with local companies and other organizations.
In FYE March 2025, six local cleanup activities were conducted in total by the Head Office. A total of 75 SUBARU employees and employees from affiliated companies participated in trash cleanup activities around the Ebisu Subaru Building.

For the comprehensive earthquake fire drill, which is held at all fire stations in the jurisdiction of the Tokyo Fire Department, we provided some facilities and locations in our Tokyo Office as a training site for the Mitaka and Musashino district fire stations.

With the aim of building a safe and secure future together with our communities, SUBARU held the Subagaku Festival at its Main Plant to share the “Enjoyment and Peace of Mind” that it values with local residents and customers.
The approximately 1,600 visitors attending on the day of the event viewed exhibits showcasing SUBARU’s commitment to manufacturing and safety, and participated in various hands-on programs.

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Subagaku: SUBARU’s official fan community website

In partnership with AEON MALL Ota, we opened the “Egao no Asobiba” (Playground for Smiles) facility to foster “Enjoyment and Peace of Mind” for children in society at large in November 2024. This playground incorporates sustainable materials made from fruit pulp left over from food processing. By effectively utilizing waste that would have otherwise been incinerated before, we are reducing waste and promoting resource recycling. In this project, our aim was to create a space that is not only safe for children to play in, but also one that is environmentally friendly.
In addition, the playground features numerous illustrations and objects inspired by historic SUBARU cars, creating a space where parents and children can enjoy the unique world sculpted by our brand. Users have told us the space has been fun for children while providing peace of mind.

Since FYE March 2024, SUBARU, which gets its name from the Japanese word for the Pleiades star cluster, in collaboration with Mitaka City and the National Astronomical Observatory of Japan (NAOJ), an association of star professionals, hosts the annual SUBARU Stargazing Party in Mitaka City, under the theme of “Let’s see Subaru (Pleiades) from SUBARU.” Approximately 100 people took part in FYE March 2025. After a lecture on the night sky by the Director of the NAOJ’s Public Relations Center, participants used special binoculars provided by NAOJ to observe the stars from the parking lot of the Tokyo Office. Even though the event was held within the Tokyo metropolitan area, it was possible to clearly see Saturn, Jupiter, and of course Subaru, the Pleiades six-star cluster, to the delight of the participants.

At an event held at the Ground Self-Defense Force base in Utsunomiya City, where SUBARU’s factory is located, the SUBARU Group exhibited its FUJI-BELL 205B helicopter. Our exhibition at this event was intended to introduce SUBARU as a member of local industry to residents living near our plant and to contribute to the revitalization of the local community by providing a place for interaction between SUBARU and residents.
Approximately 6,500 people, including families and aviation enthusiasts, attended the event. We were able to bring smiles to the faces of those who visited the SUBARU booth by providing authentic pilot helmets and parachutes for commemorative photos.

We exhibited at a career fair for children organized by a local event company. At the event, 45 kid engineers experienced the design, procurement, assembly, and flight processes. In addition, employees participated as event staff, providing an opportunity to give local children a deeper understanding of the joys of flying and manufacturing.

We sponsored the Yokogawa Festival held at an elementary school event near the Handa Plant. The participating children, under the theme of “making a paper airplane for the Guinness Book of World Records,” learned about lift and propulsion, the forces necessary for an airplane to fly. They then built model airplanes and flew them, deepening their understanding of airplanes.

Subaru of Indiana Automotive, Inc. annually sponsors the local Pinewood Derby races organized by the Boy Scouts of America Sagamore Council. At these events, children race model cars they have built from kits containing wooden blocks and plastic wheels.

In FYE March 2025, North American Subaru, Inc. hosted a one-night, two-day camping event for SUBARU vehicle owners. A record-high number of approximately 140 people, including customers and employees, participated in this event. During the day, the event featured rough road driving experiences and consultation sessions on problems related to everyday driving. In the evening, the participants gathered around a bonfire for conversation and customers shared their thoughts on SUBARU. Customers who attended expressed their gratitude for the event and said they looked forward to the next one.

At the Gunma Plant, we sponsor the Hachioji Hill Fun Trail in Ota running event. Event participants were asked to donate shoes that were still wearable but no longer worn, resulting in the collection of 136 pairs of shoes in FYE March 2025. The collected shoes were recycled and donated to an NPO that supports children in need overseas.

To celebrate Earth Day, Subaru of Indiana Automotive, Inc. (SIA) annually partners with Tree Lafayette to sponsor and help plant trees in the community. In 2024, SIA employees planted 15 trees at a local park.

At the Utsunomiya Plant, as part of Autumn National Traffic Safety Campaign, we conducted traffic safety awareness activities at the intersection near the Main Plant. In addition, we entered the No Accidents, No Violations Challenge 2024 campaign run by local FM radio station RADIO BERRY, contributing to raising awareness of traffic accidents and violations prevention. Other activities include our work with the Tochigi Prefecture Association of Driving Safety Supervisors; we contribute to traffic safety activities in the southern Utsunomiya branch area in cooperation with community associations located around the plant and the Utsunomiya Minami Police Department.

We conduct traffic safety support for children commuting to school near our plant in cooperation with local stakeholders on the third Tuesday of every month (excluding August due to summer vacation).

The Gunma Plant values its connections with the local community and is active in sports-based community engagement. In FYE March 2025, we conducted a total of 59 community engagement activities, including running and baseball clinics, as well as lectures by Wataru Okutani, the coach of the track and field team, and Kenya Karasawa, a silver medalist at the Paris Paralympics.
In particular, with the cooperation of the Ota City Board of Education, we conducted outreach classes for the city’s elementary schools. The track and field team held a running technique class for older elementary school students, with six athletes and two staff members participating as instructors.
Approximately 70 students learned basic running techniques and practical training, experiencing the joy of sports.
In addition, the baseball team held a batting and throwing technique class for approximately 180 younger elementary school students, conveying the joy of sports and physical activity, providing valuable experience, and encouraging students to learn through physical activity, thereby increasing their interest in sports.

The Takofes Christmas Concert was held by the Higashi Ebisu Store Association at the EBiS303 (Ebisu Subaru Building). This concert, celebrating its eighth year since launching in 2016, was held free of charge with the joint support of local residents and companies, including SUBARU as a local corporate sponsor. In FYE March 2025, the 448 attendees enjoyed a thrilling and captivating performance from the professional orchestra.

The Northern Heart Kitamachi Development Association^*, of which Subaru Kohsan Co., Ltd. serves as the secretariat, sponsored an art event organized by the Arts Saitama Kitamachi Festival Executive Committee. Contemporary art works were exhibited at various locations in Stellar Town, a large shopping mall, under the theme of “Vending Machines, but Sometimes a Bicycle.” The event was well received, with around 1,500 visitors of all ages.

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A voluntary organization that works to improve and revitalize the attractiveness of the town.

Subaru Canada, Inc. held a drive-in movie viewing for SUBARU owners. In FYE March 2025, viewers in approximately 220 cars enjoyed a drive-in cinematic experience. The event has been well received by participants as an opportunity to deepen exchanges among SUBARU drivers.

SUBARU is involved in the Cherishing Every Life Project together with SUBARU dealerships as an activity to expand the circle of Resonance and Coexistence through contributions to society. In this project, with its DNA as an aircraft manufacturer, SUBARU continues to practice a human-oriented approach to Monozukuri, where it places top priority on safety. Based on its longstanding core value of the protection of life, we are expanding our initiatives alongside customers and local communities.
Under the two project themes of human life, which is irreplaceable, and natural life, which is rich forests and plant and animal life, SUBARU is working to support people who have a strong belief in the protection of life and are working day by day to protect and connect life to a future full of happiness.

As part of our initiatives for natural life, SUBARU has entered into partnerships with the Shiretoko Nature Foundation^*1, the Yakushima Environmental and Cultural Foundation^*2, and the Natural Parks Foundation^*3, supporting people engaged in protecting natural life.
We have provided the Shiretoko Nature Foundation with two patrol cars to be used for park management, monitoring to ensure an appropriate distance between wildlife and people, as well as for reforestation activities to restore the rich and diverse forest that once existed on the former Shiretoko settlement site. SUBARU Group employees volunteer for reforestation activities, engaging in activities that go beyond simply providing vehicles. The Yakushima Environmental and Cultural Foundation is expected to use a Solterra BEV provided by SUBARU as a power supply vehicle in the event of a disaster. This initiative is our way of supporting the foundation’s activities and Yakushima Island’s efforts to create an environment that promotes decarbonization.
In the Nasu Heisei-no-mori Forest and the Kamikochi area, both managed by the Natural Parks Foundation, we provide vehicles meeting activity objectives to support the operation and management of each park. At Nasu Heisei-no-Mori, which is in Nikko National Park, and at Kamikochi, which is in Chubusangaku National Park, we held experience events for customers to enjoy nature at national parks and Kamikochi respectively. We provide activities that allow participants to learn about the depths of nature and what it means to protect natural life.

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A foundation whose mission is to protect the nature in and around the Shiretoko World Heritage Site in Shiretoko National Park and pass it on in a better form to future generations

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A foundation dedicated to protecting the outstanding natural environment of Yakushima Island, Japan’s first World Natural Heritage Site, and creating a unique environment where nature and people coexist

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A foundation managing 15 of Japan’s 34 national parks

At the request of a university in Tochigi Prefecture, the Utsunomiya Plant hosted a lecture on occupational health as part of the university’s public health nursing science practicum, one of its corporate training programs. By providing a forum to learn about worker health management and occupational health, we are broadening students’ knowledge and contributing to the development of medical professionals. In May 2024, we welcomed students from the Dokkyo Medical University School of Nursing, and in January 2025, students from the Jichi Medical University School of Nursing.

We donated 750 servings of disaster relief stockpile meals with an upcoming expiration date to Food Bank Utsunomiya, a local NPO. Donated food is provided free of charge to children’s cafeterias and people in need, helping to build a secure social safety net.

With the cooperation of DET Gunma^* and Gunma Prefecture, we held a training session on eliminating disability-based discrimination at the Gunma Plant. With the participation of local residents, we invited people with disabilities as lecturers to learn about barriers that exist in daily life and society, and how to provide reasonable accommodations.
In addition, a lecture was given by Kenya Karasawa, a member of the track and field team and silver medalist at the Paris Paralympics, to raise awareness toward building a society of coexistence.

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An organization promoting Disability Equality Training (DET) in Gunma Prefecture

Subaru of Indiana Automotive, Inc. (SIA) has been hosting a blood drives twice a year since 1991. In 2024, SIA employees donated 776 units of blood, helping to save up to 2,328 lives. Over more than three decades, SIA employees have provided approximately 18,000 units of blood to more than 80 hospitals in Indiana.